When an American company began selling
its products and services to Japanese consumers, it
encountered several cultural and language-based issues
that were impacting both sales figures and brand image.
Management found that the staff had many questions about
how to sell to and provide service for Japanese customers.
[Hospitality Industry]
- Our Solution:
Nami Enterprises developed a training program to
meet the Client's needs in 5 key areas: cultural
awareness, marketing strategy, sales approach, customer
service methods and management techniques (for recently
hired Japanese personnel). The program included
specific guidance regarding cultural conflict resolution,
with concrete examples of common problem areas.
Nami Enterprises continues to provide the Client
with ongoing consulting as well as document translation
services for marketing, sales, customer service
and legal materials.
- The Result:
Client sales in Japan are booming since becoming
more aware of Japanese customer expectations behavior
patterns. In fact, the growth rate has outstripped
all other target markets, both domestic and international.
A Japanese company wanted to partner with an American
firm in the same niche industry. Before directly approaching
the company it had in mind, however, the Client wanted
to obtain some background information about the company's
policies, procedures, interests and corporate culture
to determine if this company would be a good fit.
[Biotech Industry]
- Our Solution:
Nami Enterprises launched a full-scale corporate
intelligence investigation. We gathered and translated
published data, talked to key people in the industry,
and attended events at which we were able to speak
personally with representatives of the target organization.
The first report was sent to Japan (in Japanese,
of course) within 2 weeks, with an agreement for
further research reports to be submitted on a semi-monthly
basis.
- The Result:
Having obtained crucial inside information in record
time, the Client was able to make a more informed
decision and begin contract talks before the competition
closed in. Nami Enterprises will be assisting the
Client through the negotiation and contract phases,
to help close the deal as quickly and pleasantly
as possible.
Management at an American company had been receiving
some negative feedback from Japanese clients about
the level of customer service they were receiving
via telephone. Management needed to monitor Japanese
customer service staff for quality control purposes,
but all the telephone monitoring cassette tapes were
recorded in Japanese, and the company did not have
Japanese-speaking managers to review the tapes. [Luxury
Goods Industry]
- Our Solution:
Nami Enterprises transcribed the tapes in Japanese,
translated the transcription into English, and provided
the Client with a detailed report evaluating the
customer service employees' Japanese language proficiency
and use of appropriate language for service situations.
We also provided recommendations for future hiring
and evaluation procedures.
- The Result:
The Client received an objective analysis and evaluation
of staff language and service skills, and this led
to improvements in hiring procedures for foreign
language staff. Since then, Japanese customer satisfaction
has been steadily increasing.
Management at an American subsidiary of a large Japanese
firm noticed that a lack of basic cultural understanding
between their local American staff and Japanese expatriate
staff was having an adverse effect on the office environment
and general productivity in all departments. Frustration
was mounting in the ranks, and something had to be
done to ease the tension and promote teamwork. [Power
Systems Industry]
- Our Solution:
Nami Enterprises created customized cultural awareness
seminars in both Japanese and English, based on
a Needs Assessment survey administered to all employees
in the organization. The multi-session seminars
were administered at the company's 4 different locations
around the U.S., over a period of 3 months.
- The Result:
Client feedback indicates a marked improvement in
employee relationships, teamwork and overall office
environment since the first round of seminars, with
further seminars to be held 2 to 3 times a year.
.And more! The list is growing day by day
we
hope your success story will be next!
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