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Selected Success Stories From the Files…
When an American company began selling its products and services to Japanese consumers, it encountered several cultural and language-based issues that were impacting both sales figures and brand image. Management found that the staff had many questions about how to sell to and provide service for Japanese customers. [Hospitality Industry]
  • Our Solution:
    Nami Enterprises developed a training program to meet the Client's needs in 5 key areas: cultural awareness, marketing strategy, sales approach, customer service methods and management techniques (for recently hired Japanese personnel). The program included specific guidance regarding cultural conflict resolution, with concrete examples of common problem areas. Nami Enterprises continues to provide the Client with ongoing consulting as well as document translation services for marketing, sales, customer service and legal materials.
  • The Result:
    Client sales in Japan are booming since becoming more aware of Japanese customer expectations behavior patterns. In fact, the growth rate has outstripped all other target markets, both domestic and international.

A Japanese company wanted to partner with an American firm in the same niche industry. Before directly approaching the company it had in mind, however, the Client wanted to obtain some background information about the company's policies, procedures, interests and corporate culture to determine if this company would be a good fit. [Biotech Industry]

  • Our Solution:
    Nami Enterprises launched a full-scale corporate intelligence investigation. We gathered and translated published data, talked to key people in the industry, and attended events at which we were able to speak personally with representatives of the target organization. The first report was sent to Japan (in Japanese, of course) within 2 weeks, with an agreement for further research reports to be submitted on a semi-monthly basis.
  • The Result:
    Having obtained crucial inside information in record time, the Client was able to make a more informed decision and begin contract talks before the competition closed in. Nami Enterprises will be assisting the Client through the negotiation and contract phases, to help close the deal as quickly and pleasantly as possible.

Management at an American company had been receiving some negative feedback from Japanese clients about the level of customer service they were receiving via telephone. Management needed to monitor Japanese customer service staff for quality control purposes, but all the telephone monitoring cassette tapes were recorded in Japanese, and the company did not have Japanese-speaking managers to review the tapes. [Luxury Goods Industry]

  • Our Solution:
    Nami Enterprises transcribed the tapes in Japanese, translated the transcription into English, and provided the Client with a detailed report evaluating the customer service employees' Japanese language proficiency and use of appropriate language for service situations. We also provided recommendations for future hiring and evaluation procedures.
  • The Result:
    The Client received an objective analysis and evaluation of staff language and service skills, and this led to improvements in hiring procedures for foreign language staff. Since then, Japanese customer satisfaction has been steadily increasing.

Management at an American subsidiary of a large Japanese firm noticed that a lack of basic cultural understanding between their local American staff and Japanese expatriate staff was having an adverse effect on the office environment and general productivity in all departments. Frustration was mounting in the ranks, and something had to be done to ease the tension and promote teamwork. [Power Systems Industry]

  • Our Solution:
    Nami Enterprises created customized cultural awareness seminars in both Japanese and English, based on a Needs Assessment survey administered to all employees in the organization. The multi-session seminars were administered at the company's 4 different locations around the U.S., over a period of 3 months.
  • The Result:
    Client feedback indicates a marked improvement in employee relationships, teamwork and overall office environment since the first round of seminars, with further seminars to be held 2 to 3 times a year.


….And more! The list is growing day by day…we hope your success story will be next!