Core values are the fundamental building blocks of culture. When we are working within our own culture, these are things that we take for granted during our daily activities. Core values determine what we view as important or trivial, acceptable or unacceptable, appropriate or inappropriate, sensible or ridiculous. What we think is "common sense" in our culture can be completely out of the question in another culture.

Americans working with Japanese quickly learn that simply applying their own "common sense" cultural values too often results in failed projects. In fact, American and Japanese executives agree that cultural misunderstanding is the #1 obstacle to forming healthy and productive American-Japanese working relationships.

Nami Enterprises has the expertise to help you bridge this gap. Research indicates that most American-Japanese business ventures fail, not for technical or economic reasons, but because of a lack of trust and communication. Sadly, many companies do not realize this until it is too late. You can avoid the same fate by getting the right kind of support from experienced specialists. Let us be your partner in building successful relationships with your Japanese counterparts. You'll be glad you did!